The aim of the Fair Rubber Association is the expansion and application of the concept of Fair Trade for products made from natural rubber. In the Fair Rubber Association, companies engaged in rubber products, Non Governmental Organizations (NGOs), and individuals work together. The ultimate aim of the Association is to thereby contribute to an improvement of the working and living conditions of the primary producers of natural latex (rubber), as well as promote the environmentally friendly production natural rubber, as chemical free production first and foremost benefits those engaged in the cultivation of the natural rubber.

The most important instrument of Fair Rubber is the Fair Rubber logo for products which fulfil the criteria of Fair Trade in natural rubber. For member companies and licensees, paying a Fair Trade premium is a key commitment. The Fair Rubber Association monitors both the transfer of funds and the decision on what Fair Trade premiums are used for: the decisive criterion here is that the rubber producers can decide themselves how to use the additional income. Adherence to the Fair Rubber criteria is controlled by independent auditing firms - whereby (unlike most other 'labels') the Fair Rubber Association pays the costs for these audits: As we cannot guarantee whether/how many orders and thus Fair Trade payments go to a producer partner, we want to make sure that participation in Fair Trade does not lead to extra costs for disadvantaged producers.