The Biofach Fair in Nuremberg/Germany in February is know as the biggest and most important fair for all things organic. One of the members of the Fair Rubber Association has been exhibiting for
some years now at the parallel Vivaness Fair, which focuses on health and beauty. And like rubber products, cosmetics are still struggling with 100% ‘certified organic’ parameters.
Leaving such criteria quibbles aside, our member Fair Squared scored a double hit: Two product innovations that are neither cosmetic nor food – but definitely great for the environment, the
producers – and the consumers drew a lot of attention:
1) Most women would agree that until now most feminine hygiene products have been a financial burden and have come at a cost to the environment, too. Using pads and other fibre derived disposable
products costs money and produces waste. ‘Menstrual cups’ have therefore become increasingly popular – but so far these have mostly been made from silicone – not the ideal choice from a
sustainability point of view. Fair Squared’s ‘Period Cup’ is the menstrual cup made from fairly traded, FSC certified rubber – interest and demand were huge.
2) Most gardeners following organic gardening rules still end up using a lot of plastic, particularly when it comes to raising seedlings. Whether they use seed savers, or sow purchased open
pollinated seeds: Most available seed trays are made from plastic, and the material is so thin that the trays fall apart after a year or two and need to be binned. Again, Fair Squared had the
vision to bring the first seed tray made from fairly traded FSC certified rubber to market. The seed tray that should last for years even attracted the attention of a visitor from India who is
running an organic veg box scheme for Mumbai. The company is already trialling the new product.